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News, Tips & Archives

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Inbound Marketing

How to Optimize Your Registration Page

You've done a good job promoting and people are landing on your registration page. What percentage are filling out your form and signing up? Do you know? Could you be converting more?

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Inbound Marketing

How to Lower Your Cost Per Lead

Increasing quality lead volume at a lower cost is one of the most sought after goals for most businesses and marketers. How exactly can you lower your cost per lead?

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Real Estate

How to Attract Second Home Buyers

Certain markets are prime for second home buyers. South Carolina coast line, Florida among others are perfect locations for those looking for a second home. If you live and work in a real estate market like this, specifically targeting second home buyers could be wise as they often have above average budgets.

How do you stand out from the competition? As you probably know, you need to do something different.

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Lead Generation

How to Create a Lead Capture Page for More Conversions

Want more leads from your website? Of course you do! Do you currently use landing pages for lead capture? If not, you should, they work! That's why 68% of B2B businesses use landing pages for lead generation.

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SaaS Marketing

What to Include in Your SaaS Metrics Dashboard

In order to keep a pulse on the health of your business, you need a quick and easy place to view the KPI's most important to you. The best way is to create a SaaS metrics dashboard.

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SaaS Marketing

Tech & SaaS Conferences for 2016

We're compiling a list of the top tech & SaaS conferences for the upcoming year. We'll be updating this list regularly. If you know of any great conferences that are missing, please let us know in the comments and we'll add it to the list.

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Inbound Marketing

How to Reduce Customer Acquisition Costs

Reducing customer acquisition costs are crucial to growth and profitability. Customer acquisition costs, or CAC, is one of the most important marketing metrics to track.

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SaaS Marketing

5 SaaS Marketing Metrics to Help You Move the Needle

As a SaaS marketer, it’s crucial you closely monitor your metrics. There are SO MANY metrics to look at, which ones should you select to review most? Which SaaS marketing metrics tell you if you’re doing a good job?

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PPC

Why PPC Is Not As Expensive As You Think

Search Engine Marketing (SEM, paid search) often gets the "expensive" tag because you're normally paying-per-click. Crap, that does sound expensive doesn't it! BUT, there really isn't such a thing as free marketing. Marketing either costs time, money or both. So if you want to promote your business, you're going to need budget any way you slice it. That being said, since marketing costs money, you should always track results and return on investment. All marketing channels work in slightly different ways, and have their own distinct advantages. PPC for one, is not as expensive as you might think. Here's why.
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Lead Generation, IT Consulting

5 Ways IT Companies Can Increase Leads

IT consulting companies often work their local market. Most markets have plenty of competition, which makes standing out and increasing lead volume challenging.

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