Software as a Service, or SaaS as it is more commonly known, has seen amazing growth over the last two decades.
Access to cloud-based services and vast leaps in online technology have seen the global spending on SaaS increase by 10% year on year. The sector itself was worth some $117 billion in 2021 and that is only set to increase dramatically over the next few years.
It’s no wonder that SaaS is often a big focus for entrepreneurs, startups and established companies, not just for its convenience but the way it can help automate and streamline several processes including that all-important sales funnel and marketing strategy
Here we look at how to optimize your SaaS sales funnel, audit effectively and ensure you are always at the cutting edge of delivery for your customers around the world.