What SaaS Metrics to Track & How to Calculate Each KPI

Metrics are at the heart of SaaS business success. As a SaaS company, it is essential to track and analyze key performance indicators (KPIs) in order to understand how your software-as-a-service is performing. These metrics will help you measure success, identify areas of opportunity, and make informed decisions about the future of your business. In our post we'll discuss why it is important to track SaaS metrics, which metrics you should be tracking, and how to calculate them. 

Allen Bayless 05 January 2023

Boost Your Business' Revenue with Growth Marketing for SaaS

Growth Marketing For SaaS

Growth marketing for SaaS is the process of using various online marketing techniques to increase the number of leads generated by your company. Whether you are a startup company or an established one, you can use growth marketing to drive more traffic and increase the conversion rate of your business. The best part is that it is also a cost-effective way to reach your target customers.

Zack Hanebrink 04 January 2023

Everything You Need to Know About Building a Successful B2B SaaS Marketing Funnel

Are you looking to build a successful B2B SaaS marketing funnel? If so, you've come to the right place! In this blog post, we'll discuss everything you need to know about building a successful SaaS marketing funnel. We'll cover strategies to attract traffic, convert traffic to leads and paid subscribers, as well as all the buyer's journey stages. With the right knowledge, you'll be able to build a SaaS marketing funnel that will help you reach your business goals. So let's get started!

Zack Hanebrink 29 December 2022

SaaS PPC Tips to Skyrocket Your Sales

Whether you're considering PPC advertising for the first time or are an experienced SaaS marketer looking to grow your PPC campaigns, it's important to know how to choose the right channels and set a reasonable budget. In this article, we'll look at why PPC is so important for SaaS businesses, what channels you should consider, and some tips for getting the most from your PPC campaign.

Zack Hanebrink 14 December 2022

SaaS Pricing Page Strategies That Will Hook Your Customers

The secret to a successful software-as-a-service company is in their pricing page. But what if you’re not maximizing your potential in this area?

Allen Bayless 11 November 2022

SaaS PPC Budgets: How Much Should You Spend?

When it comes to managing a SaaS PPC budget, there are a lot of factors to consider.

Zack Hanebrink 31 October 2022

Insight to Product-Led Growth Strategy for SaaS

Is your product-led growth (PLG) strategy leading your customers into a great story? If not, now's the time to really look at what you're planning on presenting or re-shaping your existing PLG strategy.

Allen Bayless 25 October 2022

The Top 5 SaaS Marketing Trends for 2023

As a marketer, it's important to stay ahead of the curve and know what's coming down the pipeline. And when it comes to marketing SaaS products, there's always something new on the horizon.

Zack Hanebrink 24 October 2022

In-House vs Outsourcing Digital Marketing: The Pros and Cons

There are pros and cons to both approaches. In-house digital marketing teams have intimate knowledge of your company and brand.

Zack Hanebrink 17 October 2022

Guide to Growth Marketing for SaaS

Most businesses don't grow by accident; they grow because someone took the time to study their customer base and figure out how best to reach them.

Zack Hanebrink 12 October 2022