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Why Your Real Estate Web Design Isn't Converting

Website Design & Development

By Zack Hanebrink on May 1, 2018
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Creating a website's the easy part. There are a number of affordable options you can go for if that's all you want to do.

Of course, no business-minded individual is ever satisfied with just building a site. It has to convert or it's no good at all. That's why if you want your real estate website to be successful, you need to make sure that every element is designed to convert.

One such important element is your real estate web design. Here, we'll take a look at what factors could be causing your site design to underperform and what you can do about it.

Your Website Isn't Responsive

In a previous post, we talked about the importance of a responsive web design. We mentioned that Google prefers responsive websites over mobile templates. We also discussed how having a responsive design will enable your real estate website to look clean and concise no matter the device used.

The solution here is simple. Make your real estate web design responsive so you don't have to worry if you're providing a good mobile experience for your users.

You Don't Have Clear CTAs

A big part of running a successful website is to have a strong content marketing strategy. But beyond producing engaging and quality content, you must make sure your site design leads people to do what you want them to do. And that means having clear calls-to-action.

In a nutshell, make your CTAs clear, specific, and compelling. And don't forget to place them where people can see them - on every page of your site if you have to.

You're Turning Off Users

If you checked your bounce rate (the amount of people leaving) and it's high, it's a sign that you have something on your site that's turning off users.

Now, you can make guesses as to what that is. Or you can just ask visitors to your site directly. It could be through a survey or by encouraging them to comment on your posts.

If that doesn't work, just put yourself in their shoes. Ask yourself what it is that you hate the most about certain websites. Is it the popups?

The difficult navigation? Or the lack of useful information? Whatever it is, take your time to inspect your site thoroughly and fix the issue (or issues) asap.

Your Site Is Basic

Basic as in boringly predictable. Real estate web design shouldn't be the same from site to site. You know your audience best so find a way to work with your designer to come up with a design that appeals to your target users.

If your designer isn't elevating your site's look and functionality, consider working with people who know exactly how to do that. Don't settle for a basic design just because it's what everyone else is doing.

Your Site Is Slow

There are many reasons why your site doesn't load fast such as broken links, Flash, unoptimized images, and so on.

The bad news is, your visitors don't care about those reasons at all, which means you have no choice but to figure out what it is that's affecting your website load speed.

Once you do, fix them right away. Sometimes, you only get one chance at impressing visitors to your site. Lose this chance and you may lose them forever.

Need Help with Your Real Estate Web Design?

Let us help. We're the experts at growth-driven website design. Give us a call at +1 740 500 HOOK or shoot us an email at contact@hooklead.com for more information.

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