Software as a Service (or SaaS) marketing services are the key to accelerating growth and revenue. However, some approaches are more important than others.
If you’re working with an agency or doing in-house marketing, these 5 services will help you move the needle and see the results you’re looking for.
1. Email Automation
Every day, more than 306 billion emails get sent worldwide. How many of those emails are coming from your business as you try to connect with potential clients and get them interested in your software?
If you’re tired of manually sending emails to people in various stages of the buying journey, you need to start utilizing email automation.
Email automation sends emails based on a customer’s specific actions and behaviors.
Let’s say someone signs up for a free trial but doesn’t upgrade to the paid version of your product. You can then send an automated email explaining the benefits of upgrading.
Email automation offers tons of benefits to SaaS companies, including the following:
- Send personalized messages: Email automation allows you to send targeted, personalized emails to specific customer segments.
- Build better relationships: By sending more targeted and personalized emails, you can build better relationships with your audience and increase the likelihood that they’ll take specific actions — like investing in your software.
- Save time: Your time is valuable, and automating email marketing frees you up to focus on other important tasks.
If any of those benefits sound appealing, it’s time to look deeper into SaaS email automation.
2. PPC Advertising
PPC (short for pay-per-click) advertising is a type of advertising in which businesses pay a fee every time someone clicks on one of their ads.
Advertisers will bid for ad placement among a search engine’s sponsored links with PPC advertising. This ensures that when someone searches for a particular keyword relevant to their business, their ad will appear at the top of the search engine results page.
This type of advertising allows brands to “skip the line” and buy visits to their sites rather than waiting for those visits to occur organically.
All kinds of businesses, including SaaS businesses, use PPC advertising to get their products in front of a larger audience and increase the number of visits their websites receive. It also offers other benefits, including the following:
- Experiment with various audience segments and types of messages
- Access detailed metrics to see what works and what doesn’t when it comes to advertising
- Remarket ads to connect with previous customers
Some brands are hesitant about using PPC ads because of the added costs associated with bidding on keywords. However, with a carefully planned strategy, you can avoid overspending and increase the return on investment by generating more clicks and online sales.
3. Conversion Rate Optimization
Conversion rate optimization is a process of increasing the number of website visitors who take a specific action. This could include signing up for a free trial, an email list or booking a software demo.
You will build stronger relationships with your website visitors when you focus on conversion rate optimization as a Saas company. This increases the likelihood that they’ll engage with your site and, eventually, make more sales.
The following are some examples of conversion rate optimization for SaaS companies:
- Updating your home page to deliver a value proposition right away
- Improve user experience to make it as smooth as possible
- Update your pricing page with clear information
- Advertise discounts for the package you want to sell the most
Careful customer research can also help you improve your conversion rate optimization strategy. This includes learning more about the people who click on your ads or visit your website and then figuring out the point at which they click away.
A webinar is a type of online presentation that also works as a powerful SaaS marketing technique.
Webinars allow you to educate your audience on your software, its benefits, and the problems it can solve. They also allow you to talk directly to those interested in your product, answer their questions, address their concerns, and encourage them to invest.
You can use webinars to promote your SaaS business to people at various stages of the buying journey.
For example, you can host webinars as lead generation tools and teach a specific skill or address a common problem your target audience faces. You can also use them to onboard new customers and teach them how to get the most out of your software.
Search Engine Optimization (or SEO) is another essential SaaS marketing service for your company to start using.
SEO is all about boosting your website’s ranking on search engine results pages. It uses various techniques — such as keyword research, content creation, and updates to the backend of your website — to help your website get closer to the coveted top spot on the first page of search engine results.
With a solid SEO strategy, you can increase your website’s organic visits. You’ll also improve your business’s credibility, establish yourself as an authority figure within your industry, and see an increase in sales over time.
Because SEO focuses on organic growth, it often takes longer to see results from your efforts. Don’t let this stop you, though — it’s worth the wait!
Also, remember that you can use SEO and PPC ads together. In fact, combining the rapid results from paid ads and slower, long-lasting results from search engine optimization is a great way to reach more people, build your brand, and maximize your results.
Try These SaaS Marketing Services Today
As you can see, there are many ways to expand your reach and enhance your SaaS marketing strategy.
If you’re ready to take your current marketing strategy to the next level, start with the 5 services listed above. They are all great options that can help you see results sooner and achieve your marketing goals.
Do you need more help implementing these SaaS marketing services? If so, we can help at HookLead. Contact us today to get a proposal.