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Posts by Allen Bayless:

The Impact of Navigation Menus on Landing Page Performance

In the world of landing page optimization, the inclusion of navigation menus sparks a spirited debate. On one side, experts argue that navigation can be a distraction, potentially diverting visitors from the page's primary objective. On the other side, proponents believe that it offers valuable information and enhances user-friendliness. To shed light on this discourse, we delve into the pros and cons of incorporating navigation menus or links on landing pages. Also, as a note we are primarily talking about menus or links that still keep visitors on the landing page, but will also peek into leading them out of the landing page. 

What SaaS Metrics to Track & How to Calculate Each KPI

Metrics are at the heart of SaaS business success. As a SaaS company, it is essential to track and analyze key performance indicators (KPIs) in order to understand how your software-as-a-service is performing. These metrics will help you measure success, identify areas of opportunity, and make informed decisions about the future of your business. In our post we'll discuss why it is important to track SaaS metrics, which metrics you should be tracking, and how to calculate them. 

Growth Marketing for SaaS Retention

With SaaS, retention is the art and science of getting your customers to stay with you. It's not enough to just acquire customers, but it's also critical to keep them around. SaaS companies rely on subscription revenue, so keeping customers for as long as possible is vital for growth. Growth marketers are tasked with maximizing CLV (customer lifetime value), which is critical for companies who rely on subscription revenue.

What is Growth Marketing & Strategies Behind It

One of the most effective marketing strategies today is growth marketing. Growth marketing focuses on accelerating growth in your business by acquiring new customers and retaining them. It also includes paid advertising & conversion rate optimization, ensuring visitors to your site are converted into customers. Let's look deeper at some ways growth marketing can help your business.

Guide to Online Surveys to Help with Conversion Optimization

If you’re looking to better understand how to promote, sell and target your audience than what better way than to hear straight from them! Stop wondering and assuming what your market wants. By asking them questions through a survey or feedback tool, you’ll gain knowledge that will help your messaging and marketing strategies. Often finding that you can increase your conversion rates, create quality paid advertisements or improve customer satisfaction. Realize some of these reasons:

An Essential Guide to Successful SaaS Marketing

Updated 6/24/2022

Software as a Service (SaaS) is a revolutionary business model. Many companies have leveraged this software distribution model to provide licensed online apps to other businesses on a subscription basis. In simple terms, an enterprise hires a cloud-based software so that its users can better connect over the internet. Examples of SaaS companies include MailChimp, Box, SalesForce, and DropBox.

Top 5 Best Email Marketing Automation Workflows for SaaS

Updated 11/11/2022

Email marketing automation is crucial for any SaaS company. Should you be reading this piece, you are either already using it, or are thinking about it, which is a fantastic idea because there are lots of benefits to reap. There are lots of benefits to automating your email marketing, including freeing up your time to focus on more productive activities, increasing profits, and growing your organization.