The Internet is saturated with content, noise and distractions. Getting your content noticed takes planning and work. What is your plan to ensure the right people will find you?
Posts by Zack:
Authenticity is the primary ingredient that you need to make your content marketing successful, and that means you have to provide something unique, useful, and relevant for your readers without coming across as blatantly advertising. If you only are regurgitating old information that is available elsewhere, there is a good chance many of your potential readers already have read it, and if you are giving just another sales pitch, you will lose their attention fast. The best approach is to describe problems your potential customers might encounter in their daily lives or while doing business and provide scenarios in which your goods or services will solve those problems.