Your website is one of the most important business tools you have. It doesn't matter how amazing your products are or the kind of top-notch customer service you offer if you can't create a positive, and memorable user experience online.
Did you know that 11 is the average number of form fields on a landing page? However, if you reduce this to only four, you could increase conversions by as much as 120%!
We know that businesses rely on leads but, a lot of the time we only think about generating them. There are other ways to improve the number of sales earned from leads. Here's where lead nurturing comes in.
Did you know that 63% of businesses confess their top marketing challenge is generating traffic and leads? The quality of those leads is another common obstacle. 68% of B2B professionals say increasing the quality of leads is their top priority.
Marketing automation has seen a meteoric rise over just the last few years. What was once deemed necessary only for large companies is now used by companies regardless of size or industry.
There are various ways you can advertise your products and services using the Web. And one of the best ways to get quick results is to use Google Adwords.
Is your website easy to navigate? Do your visitors know what your company does? Is the layout understandable? Are you getting enough readership on your blog?
Google Adwords is a great tool that gives you access to the vast majority of Internet users, but it may leave some wondering about Google Adwords for beginners. While a significant amount of the internet is shrouded in the Deep Web, most users only access the visible part, which Google has documented and indexed for its search engine.