Many of us are familiar with LinkedIn’s utility as a networking tool, but have you ever evaluated LinkedIn as an advertising platform?
Posts by Zack Hanebrink:
How to Create High Converting SaaS Landing Pages Like a Pro
When it comes to marketing your software company, there are a lot of options available to you. From social media marketing, paid ads, email campaigns, content marketing, and so on, it can be difficult to know which area to focus on first... and if all of them are even worth your time.
PPC for SaaS - How To Accelerate Growth Without Spending Thousands On PPC Marketing That Doesn't Work
Did you know that 75% of online shoppers prefer to click on paid search ads? Why? Because it's the fastest way for shoppers to get to the information they are searching for online. PPC (pay-per-click) advertising is one of the fastest ways SaaS companies can create momentum for their products while also building a buyers list at the same time.
PPC for SaaS companies, however, can be tricky to navigate. If you don't know what you're doing, you can kiss your marketing budget goodbye with the wrong targeting or keywords.
But you're not going to make those mistakes. You're here to learn everything you can for campaigns that perform and help meet the goals of your overall SaaS marketing plan.
In this extensive guide, you're going to learn everything you need to know about PPC for SaaS and how you can implement it into your marketing strategies.
Here's what you're going to learn as you read through this guide:
*Why PPC is important or SaaS companies
*The considerable benefits of implementing PPC for SaaS companies
*The questions you need to ask when starting PPC campaigns
*How to determine your PPC budget
*The types of ad networks available
*PPC best practices including landing pages, split testing, conversion and ROI tracking, optimization, and targeting
Ready? Let's dive in.
Content is King. This phrase (coined by Bill Gates in an essay he wrote back in 1996) is used all the time in online marketing, and it's not wrong.
A strong, high-level digital marketing plan is a must for any software company looking to increase revenue. With technology demand on the rise, your SaaS marketing plan needs to meet the needs of your customers head-on.
In the digital age, inbound digital marketing techniques have proven way more effective than traditional outbound techniques. For most companies, this is a no-brainer, and many have invested heavily in concrete inbound marketing strategies that deliver solid results. While most companies have their SEO, social media, and even blogs on point, not many companies remember to optimize their websites for landing page conversions.
Did you know that, according to SaaS and B2B writer James Anthony, B2B companies that have mature lead generation processes get 133% more revenue than companies that don’t have these processes?
SaaS or Software as a Service is worth billions.