Did you know that 75% of online shoppers prefer to click on paid search ads? Why? Because it's the fastest way for shoppers to get to the information they are searching for online. PPC (pay-per-click) advertising is one of the fastest ways SaaS companies can create momentum for their products while also building a buyers list at the same time.
PPC for SaaS companies, however, can be tricky to navigate. If you don't know what you're doing, you can kiss your marketing budget goodbye with the wrong targeting or keywords.
But you're not going to make those mistakes. You're here to learn everything you can for campaigns that perform and help meet the goals of your overall SaaS marketing plan.
In this extensive guide, you're going to learn everything you need to know about PPC for SaaS and how you can implement it into your marketing strategies.
Here's what you're going to learn as you read through this guide:
*Why PPC is important or SaaS companies
*The considerable benefits of implementing PPC for SaaS companies
*The questions you need to ask when starting PPC campaigns
*How to determine your PPC budget
*The types of ad networks available
*PPC best practices including landing pages, split testing, conversion and ROI tracking, optimization, and targeting
Ready? Let's dive in.