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4 Benefits Of Google Adwords For Your Marketing Campaign

Zack Hanebrink
Zack Hanebrink 05 June 2018

If you're a business owner, you need to be using Google AdWords. Note that you aren't the only one unaware of the benefits of Google Adwords. Not only does it help generate more leads, but it also brings more traffic to your site.

A lot of business owners may have barely heard of Google AdWords (nor understand it), and that's ok! We're here to help make sure that you understand the benefits of Google AdWords.

The key here is to use its full potential. It'll be worth spending money on after you're done reading these four benefits...

1) Faster Than SEO

One of the biggest benefits of Google AdWords is that it's much faster than using SEO (search engine optimization). Google AdWords makes sure that your website is first in the search engines.

Plus, you can focus on having multiple keywords at a time, and you can turn the campaign on and off.

Using Google AdWords drives more traffic and leads to your website almost instantly, whereas SEO takes longer. You don't solely want to use something that's going to make you sit around and wait for results.

2) Increase Your Brand Awareness

What's your focus?

What are you offering people that they can't get somewhere else?

Google AdWords helps to tell people about your brand. Now, it's on you to develop that brand.

3) Hit up Gmail Inboxes

On more than one occasion, you've probably gotten an email from a marketing company. Chances are, things like that go right to your Junk folder.

However, using Google AdWords will make sure that your marketing emails don't go into people's junk folders. By using Gmail ads, you can reach more prospects through their Gmail accounts.

Normally, Gmail ads appear on the "Promotion" tab of the email. Not only will you be reaching people who check Gmail on their computers but on their phones.

The good news is that Gmail ads are inexpensive, so if you're a company looking just to create a few ads, this is your best bet.

4) Measure Your Site's Performance

How else will you know what's working and what's not? Google AdWords gives you the ability to know exactly what's going on.

You can find out who clicked on your ad, how many leads have been generated as a result of the ad, how much traffic you're getting to the website, and what keywords are working.

By getting all this information, you can tweak all the necessary adjustments. Don't waste your time (and money) on something that's not working.

Benefits of Using Google AdWords

Don't use Google AdWords just because. Ask yourself what are the benefits of using Google AdWords and what ads would work best for you?

Is your audience strictly online?

Have you searched for your own keywords to see if they're working?

Are bloggers publishing content related to the services or products you provide?

If you answered "Yes" to any of the above questions, then using Google AdWords is a wise decision. Have HookLead help your business generate the leads that it needs. Learn more about our PPC Management services!