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Finding the Best Marketing Agency for Software Companies

Zack Hanebrink
Zack Hanebrink 24 May 2021

When it comes to marketing your software company, there are a lot of options available to you. From social media marketing, paid ads, email campaigns, content marketing, and so on, it can be difficult to know which area to focus on first... and if all of them are even worth your time.

A marketing agency can help solve these challenges for you, allowing you to get back to doing what you do best... serving your customers. 

But I bet you're wondering how you go about choosing the best marketing agency for your business.

There are so many marketing agencies that you could work with. So how's a SaaS company owner going to decide?

That's what we're going to cover in this article. The exact information to look for when making a choice about a marketing agency for software companies.

Let's get started.

Ask the right questions

Before you can start looking for a marketing agency, you'll need to make sure that you're certain of your software company's actual marketing needs.

Are you looking for help with pay-per-click advertising? What about search engine optimization? When was the last time you sent an email to your database?

It's important that you're clear on what type of marketing you need help with and that your team can implement and execute whatever marketing strategies an agency recommends.

And it's ok if you're not 100% certain about all of the details! A great marketing agency will be able to support you in developing your marketing goals too.

The point is to at least have a starting point. 

Then you need to get answers to the following questions to help identify the best marketing agency for your software company.


#1: Does their pricing model fit your marketing budget?

Probably one of the most important questions to get answered straight away is around pricing.

But it's not about finding the cheapest option there. In fact, pricing can provide you with a quick filter to dispense with the low-quality marketing agencies out there. If you're reviewing a marketing agency's pricing and feel like their pricing is too good to be true... chances are, they probably are and that will be reflected in their results.

Another way to look at this is that if their prices are too low, that makes their service margins lower. This means they are less likely to put in the extra effort for your business because there's not really an incentive to do so.

There are many pricing options available, from blended rates to specialist rates.


#2: Do they have experience and success working with SaaS companies that are similar to yours?

Once you've checked out pricing and you're happy with what you're seeing, the next question to answer is around the marketing agency’s experience with SaaS companies like yours.

You'd want to see case studies and testimonials from software companies similar to yours before taking the next step with them.

Look for this information on their homepage or services page.


#3: Is their team knowledgeable and experienced, specifically in SaaS marketing?

Another important question to get answered is around the marketing agency's experience, particularly when it comes to SaaS marketing.

Do they have experience running email campaigns for a subscription model business? What success have they had with pay-per-click ads or social media engagement for a SaaS company?

It goes beyond that though. You want to work with a marketing agency that gets the nuances of running a SaaS company, particularly if you're in the start-up phase.


Get Your Marketing Campaign Started

Ready to partner with a SaaS marketing agency? We're here to help. Our goal is to help you grow and scale your software company utilizing 10 plus years of experience marketing SaaS companies online. Let's chat today.