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4 Google AdWords Tips That Maximize Your ROI

Zack Hanebrink
Zack Hanebrink 26 June 2018

Learning how to take advantage of the best features Google AdWords offers can take a while to get up to speed. If done right, AdWords can bring your business a ton of fresh leads and help you reduce your sales cycle significantly.

Instead of scouring the internet for high-quality tactics, we've compiled them together here for you! Let's take a look at some helpful AdWords tips that will have you raking in new clients.

AdWords Tips That Maximize Your ROI

Here are some of the top AdWords tips that will help your business maximize their ROI, reduce spend, and get high quality converting leads.

1. Landing Pages

The number one thing you can do to ensure your ad is going to convert well is by setting up a relevant landing page. Your ad could be performing very well, but if people aren't converting when they click through, your ad has completely lost its purpose and its a waste.

Before you even set up an ad, you need to make sure you know what message you're trying to convey. What call to action would you like to use to drive a user to your landing page? Is the information on that page relevant to the call to action? Incongruency at this stage will lead to confusion and lost opportunities.

Your goal is to turn the lead that clicks on your ad into a paying client. You must be sure that prospective customers are getting the information that is most important to them. This includes providing information that can help them make a well-informed decision.

Make sure you're repeating the text that was in your ad on your landing page. You don't want prospects to feel misled. They'll stay engaged with your content if your content has value.

2. Keywords

Keywords are second to landing page creation in order of importance. Your Google Adwords campaigns are built around keywords that prospective users are searching for in Google.

Google offers all sorts of tools to help you figure out which keywords are best for your audience. The Google Keyword planner is one of them. Keyword planner provides a solid list of high quality, converting keywords. Approach your keywords right and you might be able to find lower cost keywords that will still bring you quality leads.

Other good Adwords tips to follow are to also be sure you're keeping on top of any negative keywords. This is the exact opposite of keywords you want your ad to show for. For example, if your keyword is "bunny" because you're a farm that sells bunnies, you don't want your ad to show up when people search "chocolate bunny."

Providing a list of negative keywords (like "chocolate" in this case) will help ensure that Google does not show your ad when any of those corresponding negative keywords are searched. This helps keeps your ads relevant to your target audience (buyer) as well as ensures you don't waste clicks. When you think about keywords for your ads, the more specific you can be, the absolute better.

Google will have an easier time displaying your ad to the most relevant prospective clients if it knows exactly what your product is and what it's not.

3. Fill Out All Ad Extensions

Another useful thing to do when creating your ads in Google AdWords is to use all of the ad extensions they provide you with when appropriate. As with keywords, getting as specific as you can be for each ad will create higher ad conversions.

AdWords has a variety of ad extensions that help maximize ROI and improve the overall quality score. It really brings the ad to a new level by making them be more competitive.

Using ad extensions that apply to your campaign will put you one step ahead of your competition. A lot of companies don't always utilize this feature in the way that they should.

There are different kinds of ad extensions you can select. Here are a few of the most common.

Review Extension

The review extension helps to add user reviews from your website directly to your ad. When your audience clicks on review extension, they redirect to your website. This also enhances social proof and shows your customer that your clients like your service, further enhancing their reason to buy.

Sitelinks Extension

The sitelinks extensions allow you to feature different sections of your website under your ad. You can display products, features, or services underneath. They can redirect to these areas on the website or you can create separate landing pages to house this information.

Structured Snippets Extension

The structured snippets extension allows you to create categories that display your features or services. Much like the sitelinks, but it doesn't redirect you to a page, it just displays the categories from your website.

Callout Extension

The callout extension establishes trust, reliability, and integrity between you and your customers. You get to create phrases that state your mission statement.

4. Fill Out All Ad Content

Another way to maximize the conversions you receive from your ad is to make sure all of your ad content is complete. Google AdWords walks you through the entire ad setup process but it won't do absolutely everything for you and you still might miss a couple items. There are several parts to each ad that needs to be filled out in order to put you above your competition.

The final URL is an important part to have. It redirects you to the unique landing page. This is the relevant landing page that we talked about earlier.

The headlines, 1 and 2, help show prospective customers what your business is all about, and how it would be good for them to buy. The first headline is your most important value proposition or needs to absolutely hook your audience. The second headline supports your value proposition statement from headline one.

The next part of the ad is Path 1 and Path 2. Path 1 fills out the location of the business if the location is relevant. If it's not, it can display a feature or service. Path 2 provides the context of what the user will see when they click on your ad.

Lastly, the description on the ad. The description is the most important part. It helps you sell your product or service in one succinct statement. Providing a call to action at the end of the description informs the user what they'll get when they go to your landing page.

Set Up Your Google AdWords Today

Google AdWords is a powerful tool. If you follow the AdWords tips above, you'll start to see great results. You'll get more traffic to your website, and the leads will convert more and at a higher rate.

Need help managing your ad campaigns? Learn more about our PPC Management services!