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How to Find The Best SaaS Content Marketing Agency For Your Business

Zack Hanebrink
Zack Hanebrink 05 April 2021

Content is King. This phrase (coined by Bill Gates in an essay he wrote back in 1996) is used all the time in online marketing, and it's not wrong.

 Now more than ever, the content that you produce needs to meet the needs of your target customer. Every marketing strategy you employ requires a content component to be effective.

Whether that's running PPC ads, engaging on social media, optimizing your website for keywords and leads, it all starts with content.

"Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting." ~ Bill Gates

As a SaaS company, it's likely that you're already aware of this, and you've probably got consistent content generation in place.

 You've also likely got a content marketing strategy, only you're not sure how well it's working for you right now.

 How effective is your content at bringing in the right leads to your business?

 That's where a dedicated SaaS content marketing agency can support you in your business growth goals.

But how do you find the right SaaS content agency? That's what we're going to share with you in this post.


What are your content marketing goals?

Before you work with a SaaS content marketing agency, you first need to understand what your goals are.

Things to think about include:


  1. What is the main result you're looking to achieve with your content?
  2. What is your content marketing budget?
  3. Who is your target audience?

Once you've got those three questions answered, you're now ready to start looking for a SaaS content agency that can help support you with these goals.


Questions to ask a prospective SaaS content marketing agency

To find the best SaaS content marketing agency, you need to know that they can help you achieve your goals in the most cost-effective way.

And that starts by asking the right questions to figure out if the agency is the right fit for your business.


#1: What content platforms do you have experience with?

Not every content marketing agency is going to be able to support you and your business needs. This is why it's important to ask about the types of content platforms they have experience with.

You want to work with an agency that knows what they are doing and can provide guidance and recommendations... that's a little hard to do if they don't work with the platforms that you're using in your business.

So ask them to provide you with examples of the work they've done and the content platforms they use so you can make an informed decision.


#2: When can I expect to see results?

This is a sneaky question to ask! It allows you to find out if the potential SaaS content marketing agency is being truthful or not.

In most cases, a content marketing strategy needs at least 90 days to see real results. So if the agency you're chatting with promises you "overnight success" it might be a good idea to politely walk away.


#3: What do you need from us?

It's important to understand what the SaaS content agency will need from you in order to implement an effective content marketing strategy.

You need to be comfortable with providing access to your systems. Will you be involved in some of the content generation? What level of input would you like to have?

Asking the right questions is key to finding the right SaaS content marketing agency to support you in your marketing goals.


Get Your Content Marketing Plan Today

If you're ready to work with a qualified SaaS content marketing agency to optimize your content marketing efforts, we can help. Reach out to learn more about increasing sales opportunities, getting the right leads, and implementing a strong content marketing strategy today.