Are you running or planning to run a Google Ads campaign? If so, then it is absolutely critical that you setup Conversion Tracking before you spend a dime. Why? Because if you don't, you're essentially flying blind and could waste important advertising dollars on keywords that aren't moving the needle in your business.
There are a few ways to do this. If you already have Goals setup in Google Analytics, you could simply import those conversion goals into your ad account. Or, you could set them up within Google Ads itself.
Please watch this step-by-step video from Google to learn how to setup Conversion Tracking for your Google Ads campaigns.
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