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Lead Generation for SaaS Companies: 5 Tips You Can Put to Use

Zack Hanebrink
Zack Hanebrink 18 August 2020

Around 61% of marketers cite lead generation as their number one challenge. Learning about lead generation for SaaS companies will give you the competitive edge you're looking for.

53% of marketers spend at least half of their budget on lead generation. If they're successful, the money and effort pay off big time in conversions, including sales.

You've worked hard on your business. You deserve to know how to generate warm leads. The warmer/more interested a lead is, the more likely you are to make a sale.

Here are five lead generation tips for SaaS businesses:

1. Set S. M. A. R. T. Goals

S. M. A. R. T. stands for specific, measurable, agreed, realistic, and time-bound. The acronym makes those words easier to remember.

The best goals for SaaS marketing are exact and quantifiable. For instance, simply increasing leads is too vague of a goal. However, generating 100 leads per month is specific and measurable.

All stakeholders should agree on the goal of conflicting interests and misunderstanding. Furthermore, each goal must be achievable within a set timeframe.

2. Offer Freebies

Offer ebooks, guides, webinars, and any other instructional or informational content users only receive through email. This tactic drives qualified leads by providing you with email addresses of people who are interested in your company.

Free trials let a consumer experience your software in exchange for their contact information. Free trials increase conversation rates through the roof, which is why free trialing is one of the top lead generation strategies SaaS businesses are using.

3. Lead Nurturing

Lead nurturing is a crucial aspect of lead generation marketing. It refers to the process of forming and supporting buyer relationships throughout every stage of the sales funnel.

Fortunately, this is when automation comes in handy. Use emails, curated content, and more to assist and encourage buyers throughout their journey. Segment your contact list to target your audience more effectively.

4. SEO

SEO is a highly successful SaaS lead generation tactic. The trick is to do keyword research and place keywords carefully/purposefully in your copy.

Consistent blogging generates much warmer leads than other strategies do. Using strong keywords helps search engines find and index a post quicker. That means your blog post will be more visible to search engines, which will attract more qualified leads.

Using keywords is an important part of this next tip:

5. Social Media

Social media makes it easier to connect with a company. That includes SaaS companies. In fact, no saas lead gen strategy is complete without a social media angle.

Hashtags function as SEO for social media by helping interested users find your posts. Use hashtag marketing to target your audience and interested consumers, promote your brand, and increase your leads all at once.

Embrace the Power of Lead Generation for SaaS Companies

Lead nurturing improves sales by 50% while decreasing costs by 33%. In other words, lead generation for SaaS companies is worth the time, money, and effort.

63% of companies view generating traffic and leads as a significant marketing challenge. SEO helps, but one minor mistake could cost you big time.

Leave it to the professionals — check out our SaaS marketing services. We'll generate more interest in your business than you ever thought was possible.