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PPC for SaaS - How To Accelerate Growth Without Spending Thousands On PPC Marketing That Doesn't Work

Updated 1/18/2022

Did you know that 75% of online shoppers prefer to click on paid search ads? Why? Because it's the fastest way for shoppers to get to the information they are searching for online. PPC (pay-per-click) advertising is one of the fastest ways SaaS companies can create momentum for their products while also building a buyers list at the same time.

PPC for SaaS companies, however, can be tricky to navigate. If you don't know what you're doing, you can kiss your marketing budget goodbye with the wrong targeting or keywords.

But you're not going to make those mistakes. You're here to learn everything you can for campaigns that perform and help meet the goals of your overall SaaS marketing plan.

In this extensive guide, you're going to learn everything you need to know about PPC for SaaS and how you can implement it into your marketing strategies.

Here's what you're going to learn as you read through this guide:

*Why PPC is important or SaaS companies
*The considerable benefits of implementing PPC for SaaS companies
*The questions you need to ask when starting PPC campaigns
*How to determine your PPC budget
*The types of ad networks available
*PPC best practices including landing pages, split testing, conversion and ROI tracking, optimization, and targeting

Ready? Let's dive in.

Your Ultimate Guide to Improving Your Landing Page Conversions for Your SaaS Company

In the digital age, inbound digital marketing techniques have proven way more effective than traditional outbound techniques. For most companies, this is a no-brainer, and many have invested heavily in concrete inbound marketing strategies that deliver solid results. While most companies have their SEO, social media, and even blogs on point, not many companies remember to optimize their websites for landing page conversions.

How to Get Found Online: All About SEO for SaaS Companies

Lead generation for SaaS companies is becoming increasingly difficult with all the competition out there. If there's one thing you don't want to lose sight of, it's your SEO for SaaS marketing strategy

If you don't have a digital marketing strategy in place to boost your search engine page results, then you're already behind. In this article, we're going to tell you everything you need to know about SEO for SaaS, including the four main areas of focus for your future SEO marketing strategy.

So, read on to learn more about the benefits of SEO for SaaS companies and how to go about it all. 

 

SEO For SaaS: What Makes it So Different?

SaaS (software as a service) is tailored to a very specific niche and target market. The software itself is fundamentally different compared to the software applications found among B2B (business to business) models. The primary difference between SaaS and B2B business models is that SaaS is positioned as an all-in-one and ongoing service, whereas B2B is more of a one-time sale.