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A marketing strategy has to start by taking into account both the speed and nature of the end result. Whatever your metric of success, whether it's a download, a subscription, or the purchase of a product, there are going to be different ways of creating your campaign to account for those things.
Updated 12/9/2020
What if you had a great SaaS product and nobody knew about it?
The SaaS industry is expected to be valued at around 150 billion in 2020, showing how valuable SaaS is becoming.
During this webinar you will learn how to:
Updated 4/3/2021
Did you know that 59% of B2B marketers say high-quality lead generation is their biggest challenge?
The SaaS industry is expected to exceed over 150 billion in 2020.
Around 61% of marketers cite lead generation as their number one challenge. Learning about lead generation for SaaS companies will give you the competitive edge you're looking for.
Updated 6/24/2022
Software as a Service (SaaS) is a revolutionary business model. Many companies have leveraged this software distribution model to provide licensed online apps to other businesses on a subscription basis. In simple terms, an enterprise hires a cloud-based software so that its users can better connect over the internet. Examples of SaaS companies include MailChimp, Box, SalesForce, and DropBox.
Updated 3/10/2021
Email marketing automation is crucial for any SaaS company. Should you be reading this piece, you are either already using it, or are thinking about it, which is a fantastic idea because there are lots of benefits to reap.