The often ignored thing with free trial plans is the mechanism behind them that pushes the unpaid clients into paying plans. After all, if none of the customers are going to pay you, it is not much of a sales model.
Conversion rate optimization (CRO) is the art of tweaking and perfecting every aspect of your business to maximize the rate of leads being converted into customers. Sales growth for any business requires constant CRO, but it is especially relevant for SaaS businesses.
Do you ever wonder if you have big gaps in your Google Ads campaigns that are costing you money?
Your website is one of the most important business tools you have. It doesn't matter how amazing your products are or the kind of top-notch customer service you offer if you can't create a positive, and memorable user experience online.
We know that businesses rely on leads but, a lot of the time we only think about generating them. There are other ways to improve the number of sales earned from leads. Here's where lead nurturing comes in.