The Impact of Navigation Menus on Landing Page Performance

In the world of landing page optimization, the inclusion of navigation menus sparks a spirited debate. On one side, experts argue that navigation can be a distraction, potentially diverting visitors from the page's primary objective. On the other side, proponents believe that it offers valuable information and enhances user-friendliness. To shed light on this discourse, we delve into the pros and cons of incorporating navigation menus or links on landing pages. Also, as a note we are primarily talking about menus or links that still keep visitors on the landing page, but will also peek into leading them out of the landing page. 

Allen Bayless 22 May 2023

What SaaS Metrics to Track & How to Calculate Each KPI

Metrics are at the heart of SaaS business success. As a SaaS company, it is essential to track and analyze key performance indicators (KPIs) in order to understand how your software-as-a-service is performing. These metrics will help you measure success, identify areas of opportunity, and make informed decisions about the future of your business. In our post we'll discuss why it is important to track SaaS metrics, which metrics you should be tracking, and how to calculate them. 

Allen Bayless 05 January 2023

SaaS Pricing Page Strategies That Will Hook Your Customers

The secret to a successful software-as-a-service company is in their pricing page. But what if you’re not maximizing your potential in this area?

Allen Bayless 11 November 2022

Growth Marketing for SaaS Retention

With SaaS, retention is the art and science of getting your customers to stay with you. It's not enough to just acquire customers, but it's also critical to keep them around. SaaS companies rely on subscription revenue, so keeping customers for as long as possible is vital for growth. Growth marketers are tasked with maximizing CLV (customer lifetime value), which is critical for companies who rely on subscription revenue.

Allen Bayless 07 October 2022

5 SaaS Marketing Services That Really Move the Needle

Software as a Service (or SaaS) marketing services are the key to accelerating growth and revenue. However, some approaches are more important than others.

Zack Hanebrink 08 August 2022

The Saas Funnel: How to Define Your Customer Journey to Satisfaction

Software as a Service, or SaaS as it is more commonly known, has seen amazing growth over the last two decades.

Access to cloud-based services and vast leaps in online technology have seen the global spending on SaaS increase by 10% year on year.

Allen Bayless 08 July 2022

What is Growth Marketing & Strategies Behind It

One of the most effective marketing strategies today is growth marketing. Growth marketing focuses on accelerating growth in your business by acquiring new customers and retaining them. It also includes paid advertising & conversion rate optimization, ensuring visitors to your site are converted into customers. Let's look deeper at some ways growth marketing can help your business.

Allen Bayless 13 June 2022

Guide to Online Surveys to Help with Conversion Optimization

If you’re looking to better understand how to promote, sell and target your audience than what better way than to hear straight from them! Stop wondering and assuming what your market wants. By asking them questions through a survey or feedback tool, you’ll gain knowledge that will help your messaging and marketing strategies. Often finding that you can increase your conversion rates, create quality paid advertisements or improve customer satisfaction. Realize some of these reasons:

Allen Bayless 26 May 2022

An Essential Guide to Successful SaaS Marketing

Updated 6/24/2022

Software as a Service (SaaS) is a revolutionary business model. Many companies have leveraged this software distribution model to provide licensed online apps to other businesses on a subscription basis. In simple terms, an enterprise hires a cloud-based software so that its users can better connect over the internet. Examples of SaaS companies include MailChimp, Box, SalesForce, and DropBox.

Allen Bayless 04 August 2020

How to Increase SaaS Free Trial Conversion Rates

The often ignored thing with free trial plans is the mechanism behind them that pushes the unpaid clients into paying plans. After all, if none of the customers are going to pay you, it is not much of a sales model.

Allen Bayless 02 June 2020