The secret to a successful software-as-a-service company is in their pricing page. But what if you’re not maximizing your potential in this area?
Posts about Digital Marketing:
Is your product-led growth (PLG) strategy leading your customers into a great story? If not, now's the time to really look at what you're planning on presenting or re-shaping your existing PLG strategy.
There are pros and cons to both approaches. In-house digital marketing teams have intimate knowledge of your company and brand.
Checkout our YouTube optimization checklist
Google processes 63,000 searches every second.
When it comes to marketing your software company, there are a lot of options available to you. From social media marketing, paid ads, email campaigns, content marketing, and so on, it can be difficult to know which area to focus on first... and if all of them are even worth your time.
Did you know that, according to SaaS and B2B writer James Anthony, B2B companies that have mature lead generation processes get 133% more revenue than companies that don’t have these processes?
Lead generation for SaaS companies is becoming increasingly difficult with all the competition out there. If there's one thing you don't want to lose sight of, it's your SEO for SaaS marketing strategy.
Digital Marketing: Methods for SaaS Companies
A marketing strategy has to start by taking into account both the speed and nature of the end result. Whatever your metric of success, whether it's a download, a subscription, or the purchase of a product, there are going to be different ways of creating your campaign to account for those things.
The often ignored thing with free trial plans is the mechanism behind them that pushes the unpaid clients into paying plans. After all, if none of the customers are going to pay you, it is not much of a sales model.