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Posts about Digital Marketing:
Google processes 63,000 searches every second.
When it comes to marketing your software company, there are a lot of options available to you. From social media marketing, paid ads, email campaigns, content marketing, and so on, it can be difficult to know which area to focus on first... and if all of them are even worth your time.
Did you know that, according to SaaS and B2B writer James Anthony, B2B companies that have mature lead generation processes get 133% more revenue than companies that don’t have these processes?
Lead generation for SaaS companies is becoming increasingly difficult with all the competition out there. If there's one thing you don't want to lose sight of, it's your SEO for SaaS marketing strategy.
Digital Marketing: Methods for SaaS Companies
A marketing strategy has to start by taking into account both the speed and nature of the end result. Whatever your metric of success, whether it's a download, a subscription, or the purchase of a product, there are going to be different ways of creating your campaign to account for those things.
The often ignored thing with free trial plans is the mechanism behind them that pushes the unpaid clients into paying plans. After all, if none of the customers are going to pay you, it is not much of a sales model.
Do you ever wonder if you have big gaps in your Google Ads campaigns that are costing you money?