Metrics are at the heart of SaaS business success. As a SaaS company, it is essential to track and analyze key performance indicators (KPIs) in order to understand how your software-as-a-service is performing. These metrics will help you measure success, identify areas of opportunity, and make informed decisions about the future of your business. In our post we'll discuss why it is important to track SaaS metrics, which metrics you should be tracking, and how to calculate them.
Posts about Growth Marketing:
The secret to a successful software-as-a-service company is in their pricing page. But what if you’re not maximizing your potential in this area?
Is your product-led growth (PLG) strategy leading your customers into a great story? If not, now's the time to really look at what you're planning on presenting or re-shaping your existing PLG strategy.
Most businesses don't grow by accident; they grow because someone took the time to study their customer base and figure out how best to reach them.
With SaaS, retention is the art and science of getting your customers to stay with you. It's not enough to just acquire customers, but it's also critical to keep them around. SaaS companies rely on subscription revenue, so keeping customers for as long as possible is vital for growth. Growth marketers are tasked with maximizing CLV (customer lifetime value), which is critical for companies who rely on subscription revenue.
Google processes 63,000 searches every second.
In the past 7 years, the software as a service (or SaaS) industry has grown by approximately 500 percent!
The industry is growing rapidly, but how is your business doing? Do you need help scaling and expanding your reach?
Software as a Service, or SaaS as it is more commonly known, has seen amazing growth over the last two decades.
Access to cloud-based services and vast leaps in online technology have seen the global spending on SaaS increase by 10% year on year.
One of the most effective marketing strategies today is growth marketing. Growth marketing focuses on accelerating growth in your business by acquiring new customers and retaining them. It also includes paid advertising & conversion rate optimization, ensuring visitors to your site are converted into customers. Let's look deeper at some ways growth marketing can help your business.