The Impact of Navigation Menus on Landing Page Performance

In the world of landing page optimization, the inclusion of navigation menus sparks a spirited debate. On one side, experts argue that navigation can be a distraction, potentially diverting visitors from the page's primary objective. On the other side, proponents believe that it offers valuable information and enhances user-friendliness. To shed light on this discourse, we delve into the pros and cons of incorporating navigation menus or links on landing pages. Also, as a note we are primarily talking about menus or links that still keep visitors on the landing page, but will also peek into leading them out of the landing page. 

Allen Bayless 22 May 2023

SaaS Pricing Page Strategies That Will Hook Your Customers

The secret to a successful software-as-a-service company is in their pricing page. But what if you’re not maximizing your potential in this area?

Allen Bayless 11 November 2022

Insight to Product-Led Growth Strategy for SaaS

Is your product-led growth (PLG) strategy leading your customers into a great story? If not, now's the time to really look at what you're planning on presenting or re-shaping your existing PLG strategy.

Allen Bayless 25 October 2022

The Benefits of Using a SaaS Landing Page Template

A Saas landing page template is a pre-designed web page that can be used to create a landing page for a software as a service (SaaS) product. The template can be used to promote a free trial or demo of the product or to sell the product itself.

Zack Hanebrink 07 September 2022

An Essential Guide to Successful SaaS Marketing

Updated 6/24/2022

Software as a Service (SaaS) is a revolutionary business model. Many companies have leveraged this software distribution model to provide licensed online apps to other businesses on a subscription basis. In simple terms, an enterprise hires a cloud-based software so that its users can better connect over the internet. Examples of SaaS companies include MailChimp, Box, SalesForce, and DropBox.

Allen Bayless 04 August 2020

How to Increase SaaS Free Trial Conversion Rates

The often ignored thing with free trial plans is the mechanism behind them that pushes the unpaid clients into paying plans. After all, if none of the customers are going to pay you, it is not much of a sales model.

Allen Bayless 02 June 2020

How to Improve Landing Page Conversions: A/B Testing

Allen Bayless 28 February 2019

How to Improve Landing Page Conversions - 1:1 Attention Ratio

Allen Bayless 11 February 2019

10 Expert Tips for Landing Page Conversions

Allen Bayless 24 January 2019

How to Create a Landing Page You Can Use for Lead Generation

Did you know that 11 is the average number of form fields on a landing page? However, if you reduce this to only four, you could increase conversions by as much as 120%!

Zack Hanebrink 25 September 2018