Google Adwords for Beginners: How to Start Your First Campaign

Google Adwords is a great tool that gives you access to the vast majority of Internet users, but it may leave some wondering about Google Adwords for beginners. While a significant amount of the internet is shrouded in the Deep Web, most users only access the visible part, which Google has documented and indexed for its search engine.

Zack Hanebrink 14 August 2018

4 Google AdWords Tips That Maximize Your ROI

Learning how to take advantage of the best features Google AdWords offers can take a while to get up to speed. If done right, AdWords can bring your business a ton of fresh leads and help you reduce your sales cycle significantly.

Zack Hanebrink 26 June 2018

4 Benefits Of Google Adwords For Your Marketing Campaign

If you're a business owner, you need to be using Google AdWords. Note that you aren't the only one unaware of the benefits of Google Adwords. Not only does it help generate more leads, but it also brings more traffic to your site.

Zack Hanebrink 05 June 2018

Show Stopper: How Ads Can Change Your Google Strategy

There was a time, seemingly forever ago, when all a company wanted to do was show up at the top of a consumer's Internet search. That top spot, it was assumed, would lead to untold fortune and glory.

Zack Hanebrink 06 March 2018

6 Warning Signs Your Business Needs a PPC Expert

Are your PPC efforts humming along, or sputtering out of control?

Zack Hanebrink 06 February 2018

4 Tips For Maximizing Your Adwords Campaign

Zack Hanebrink 03 January 2018

Why PPC Is Not As Expensive As You Think

Search Engine Marketing (SEM, paid search) often gets the "expensive" tag because you're normally paying-per-click. Crap, that does sound expensive doesn't it! BUT, there really isn't such a thing as free marketing. Marketing either costs time, money or both. So if you want to promote your business, you're going to need budget any way you slice it. That being said, since marketing costs money, you should always track results and return on investment. All marketing channels work in slightly different ways, and have their own distinct advantages. PPC for one, is not as expensive as you might think. Here's why.

Zack Hanebrink 25 August 2017