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Whether you're considering PPC advertising for the first time or are an experienced SaaS marketer looking to grow your PPC campaigns, it's important to know how to choose the right channels and set a reasonable budget. In this article, we'll look at why PPC is so important for SaaS businesses, what channels you should consider, and some tips for getting the most from your PPC campaign.
Is your product-led growth (PLG) strategy leading your customers into a great story? If not, now's the time to really look at what you're planning on presenting or re-shaping your existing PLG strategy.
When it comes to marketing your software-as-a-service (SaaS) business, there are a lot of options available to you.
Updated 6/24/2022
Software as a Service (SaaS) is a revolutionary business model. Many companies have leveraged this software distribution model to provide licensed online apps to other businesses on a subscription basis. In simple terms, an enterprise hires a cloud-based software so that its users can better connect over the internet. Examples of SaaS companies include MailChimp, Box, SalesForce, and DropBox.
Updated 11/11/2022
Email marketing automation is crucial for any SaaS company. Should you be reading this piece, you are either already using it, or are thinking about it, which is a fantastic idea because there are lots of benefits to reap. There are lots of benefits to automating your email marketing, including freeing up your time to focus on more productive activities, increasing profits, and growing your organization.
The often ignored thing with free trial plans is the mechanism behind them that pushes the unpaid clients into paying plans. After all, if none of the customers are going to pay you, it is not much of a sales model.
Conversion rate optimization (CRO) is the art of tweaking and perfecting every aspect of your business to maximize the rate of leads being converted into customers. Sales growth for any business requires constant CRO, but it is especially relevant for SaaS businesses.
Scaling a SaaS business involves learning how you're currently converting at various stages of the funnel, and improving upon them. Here are 7 ways you can increase your SaaS free trial conversion rates.
Want to increase demand and convert more SaaS sales? Read these 3 software marketing ideas to implement and take your marketing to the next level.
SaaS content marketing is the same, but not. While there is overlap as to the methodologies you follow for content marketing, there are a few unique elements to include for SaaS companies to succeed in lead generation.