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As a SaaS business, you're always looking for new and innovative ways to market your software and reach more potential customers. And with the ever-changing landscape of digital marketing, it can be hard to keep up.
In the past 7 years, the software as a service (or SaaS) industry has grown by approximately 500 percent!
Software as a Service, or SaaS as it is more commonly known, has seen amazing growth over the last two decades.
Access to cloud-based services and vast leaps in online technology have seen the global spending on SaaS increase by 10% year on year. The sector itself was worth some $117 billion in 2021 and that is only set to increase dramatically over the next few years.
One of the most effective marketing strategies today is growth marketing. Growth marketing focuses on accelerating growth in your business by acquiring new customers and retaining them. It also includes paid advertising & conversion rate optimization, ensuring visitors to your site are converted into customers. Let's look deeper at some ways growth marketing can help your business.
If you’re looking to better understand how to promote, sell and target your audience than what better way than to hear straight from them! Stop wondering and assuming what your market wants. By asking them questions through a survey or feedback tool, you’ll gain knowledge that will help your messaging and marketing strategies. Often finding that you can increase your conversion rates, create quality paid advertisements or improve customer satisfaction. Realize some of these reasons:
As a famed venture capitalist, Marc Andreeson said: “software is eating the world.” As a result, Saas or Software as a Service companies play an essential role in solving just about every business or consumer problem these days.
The SaaS industry is filled with intense competition already, so the only way to stand out is by developing a strategic marketing plan. That's because doing all you can to put your business out there is the only way to get noticed by leads which you’ll eventually nurture into paying clients.
As a famed venture capitalist, Marc Andreeson said: “software is eating the world.” SaaS or Software as a Service companies are playing an important role in solving just about every business or consumer problem these days.
