The Impact of Navigation Menus on Landing Page Performance

In the world of landing page optimization, the inclusion of navigation menus sparks a spirited debate. On one side, experts argue that navigation can be a distraction, potentially diverting visitors from the page's primary objective. On the other side, proponents believe that it offers valuable information and enhances user-friendliness. To shed light on this discourse, we delve into the pros and cons of incorporating navigation menus or links on landing pages. Also, as a note we are primarily talking about menus or links that still keep visitors on the landing page, but will also peek into leading them out of the landing page. 

Allen Bayless 22 May 2023

What SaaS Metrics to Track & How to Calculate Each KPI

Metrics are at the heart of SaaS business success. As a SaaS company, it is essential to track and analyze key performance indicators (KPIs) in order to understand how your software-as-a-service is performing. These metrics will help you measure success, identify areas of opportunity, and make informed decisions about the future of your business. In our post we'll discuss why it is important to track SaaS metrics, which metrics you should be tracking, and how to calculate them. 

Allen Bayless 05 January 2023

Boost Your Business' Revenue with Growth Marketing for SaaS

Growth Marketing For SaaS

Growth marketing for SaaS is the process of using various online marketing techniques to increase the number of leads generated by your company. Whether you are a startup company or an established one, you can use growth marketing to drive more traffic and increase the conversion rate of your business. The best part is that it is also a cost-effective way to reach your target customers.

Zack Hanebrink 04 January 2023

Everything You Need to Know About Building a Successful B2B SaaS Marketing Funnel

Are you looking to build a successful B2B SaaS marketing funnel? If so, you've come to the right place! In this blog post, we'll discuss everything you need to know about building a successful SaaS marketing funnel. We'll cover strategies to attract traffic, convert traffic to leads and paid subscribers, as well as all the buyer's journey stages. With the right knowledge, you'll be able to build a SaaS marketing funnel that will help you reach your business goals. So let's get started!

Zack Hanebrink 29 December 2022

SaaS Pricing Page Strategies That Will Hook Your Customers

The secret to a successful software-as-a-service company is in their pricing page. But what if you’re not maximizing your potential in this area?

Allen Bayless 11 November 2022

SaaS PPC Budgets: How Much Should You Spend?

When it comes to managing a SaaS PPC budget, there are a lot of factors to consider.

Zack Hanebrink 31 October 2022

Insight to Product-Led Growth Strategy for SaaS

Is your product-led growth (PLG) strategy leading your customers into a great story? If not, now's the time to really look at what you're planning on presenting or re-shaping your existing PLG strategy.

Allen Bayless 25 October 2022

The Top 5 SaaS Marketing Trends for 2023

As a marketer, it's important to stay ahead of the curve and know what's coming down the pipeline. And when it comes to marketing SaaS products, there's always something new on the horizon.

Zack Hanebrink 24 October 2022

Growth Marketing for SaaS Retention

With SaaS, retention is the art and science of getting your customers to stay with you. It's not enough to just acquire customers, but it's also critical to keep them around. SaaS companies rely on subscription revenue, so keeping customers for as long as possible is vital for growth. Growth marketers are tasked with maximizing CLV (customer lifetime value), which is critical for companies who rely on subscription revenue.

Allen Bayless 07 October 2022

How to Optimize Your SaaS PPC Campaigns for Success

When it comes to marketing your software-as-a-service (SaaS) business, there are a lot of options available to you.

Zack Hanebrink 05 October 2022