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How SaaS Companies Can Develop an Effective Lead Generation Strategy
The SaaS industry is expected to be valued at around 150 billion in 2020, showing how valuable SaaS is becoming.
Posts about SaaS Marketing (4):
WEBINAR: How to Accelerate SaaS Growth - Even if you have a small marketing team
During this webinar you will learn how to:
Lead Generation for SaaS Companies: Strategies to Accelerate Growth
Updated 4/3/2021
Did you know that 59% of B2B marketers say high-quality lead generation is their biggest challenge?
Digital Marketing for SaaS Companies: 4 Tips You Need to Know
The SaaS industry is expected to exceed over 150 billion in 2020.
Lead Generation for SaaS Companies: 5 Tips You Can Put to Use
Around 61% of marketers cite lead generation as their number one challenge. Learning about lead generation for SaaS companies will give you the competitive edge you're looking for.
An Essential Guide to Successful SaaS Marketing
Updated 6/24/2022
Software as a Service (SaaS) is a revolutionary business model. Many companies have leveraged this software distribution model to provide licensed online apps to other businesses on a subscription basis. In simple terms, an enterprise hires a cloud-based software so that its users can better connect over the internet. Examples of SaaS companies include MailChimp, Box, SalesForce, and DropBox.
Top 5 Best Email Marketing Automation Workflows for SaaS
Updated 11/11/2022
Email marketing automation is crucial for any SaaS company. Should you be reading this piece, you are either already using it, or are thinking about it, which is a fantastic idea because there are lots of benefits to reap. There are lots of benefits to automating your email marketing, including freeing up your time to focus on more productive activities, increasing profits, and growing your organization.
How to Increase SaaS Free Trial Conversion Rates
The often ignored thing with free trial plans is the mechanism behind them that pushes the unpaid clients into paying plans. After all, if none of the customers are going to pay you, it is not much of a sales model.
The 6 Best Conversion Rate Optimization Tools for SaaS Companies
Conversion rate optimization (CRO) is the art of tweaking and perfecting every aspect of your business to maximize the rate of leads being converted into customers. Sales growth for any business requires constant CRO, but it is especially relevant for SaaS businesses.
How to Reduce Customer Acquisition Costs
Reducing customer acquisition costs are crucial to growth and profitability. Customer acquisition costs, or CAC, is one of the most important marketing metrics to track.