The SaaS industry is expected to exceed over 150 billion in 2020.
Posts about SaaS Marketing (4):
Around 61% of marketers cite lead generation as their number one challenge. Learning about lead generation for SaaS companies will give you the competitive edge you're looking for.
Software as a Service (SaaS) is a revolutionary business model. Many companies have leveraged this software distribution model to provide licensed online apps to other businesses on a subscription basis. In simple terms, an enterprise hires a cloud-based software so that its users can better connect over the internet. Examples of SaaS companies include MailChimp, Box, SalesForce, and DropBox.
Email marketing automation is crucial for any SaaS company. Should you be reading this piece, you are either already using it, or are thinking about it, which is a fantastic idea because there are lots of benefits to reap. There are lots of benefits to automating your email marketing, including freeing up your time to focus on more productive activities, increasing profits, and growing your organization.
The often ignored thing with free trial plans is the mechanism behind them that pushes the unpaid clients into paying plans. After all, if none of the customers are going to pay you, it is not much of a sales model.
Conversion rate optimization (CRO) is the art of tweaking and perfecting every aspect of your business to maximize the rate of leads being converted into customers. Sales growth for any business requires constant CRO, but it is especially relevant for SaaS businesses.