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Posts about Website Design & Development:

The Impact of Navigation Menus on Landing Page Performance

In the world of landing page optimization, the inclusion of navigation menus sparks a spirited debate. On one side, experts argue that navigation can be a distraction, potentially diverting visitors from the page's primary objective. On the other side, proponents believe that it offers valuable information and enhances user-friendliness. To shed light on this discourse, we delve into the pros and cons of incorporating navigation menus or links on landing pages. Also, as a note we are primarily talking about menus or links that still keep visitors on the landing page, but will also peek into leading them out of the landing page. 

Website Design Goals To Consider and Examples

Back when the Internet was in its infancy, the first rendition of websites were no more functional than a digital billboard. Businesses simply put up a website with basic functionality and call it a day. However, since then the purpose of a website evolved to become an integral part of any business strategy. Now with more modern tools like Social Media, Email Marketing and so forth...your website design goals should be a powerful ally to your company objectives.